ITN jump on the Youtube wagon
Posted by ptobin on April 14, 2008
ITN has harnessed the global appeal and potential of video sharing site, Youtube. They have launched their news channel on the website and promise to deliver “breaking news videos” to the masses.
They are also a music news channel to accompany their showbiz channel launched last october. As reported on Journalism.co.uk, Nicholas Wheeler of ITN said:
“With such an appetite for professional video content on YouTube we’re excited to expand the breadth of our content with these two new services and delighted that YouTube see the value of such content on their platform,”
I’m sure they are. This highlights the value of quick, accesible news bulletins for people to consume when they want as opposedd to traditional forms of media and news delivery.
The channel provides news in a purely visual format with no commentary on the videos save for the comments people can post at the end of the video.
This will also open doors to the convergence of citizen journalism with traditional journalism as people with their cameras and camera phones will, in theory, be able to post their own news bulletin videos for an audience.
